What are Variables?
Variables are placeholders that pull in saved property or brand details when your template is used.
Think of them as fill-in-the-blank fields that let one template personalize itself for each recipient.
In PropertyRadar, variables generally come from one of two places:
Piece variables, which use property or contact data tied to the record
Brand variables, which use the details saved in your Brand Manager
Important: use the picker instead of typing variables manually
When creating an email or other marketing template, insert Piece and Brand variables using the variable picker in the editor.
Do not manually type variable names like {{Brand_BusinessName}} or {{OwnerFirstName}} into the template.
Using the picker helps ensure:
the variable name is valid
the format matches what PropertyRadar expects
the value pulls from the correct source
your template behaves more reliably when used later
Above - Access Variables in Email Marketing
Note - most variables contain values - for example, Address and Owner First Name; however, variables used less often, like a headshot in your Brand Center, will be limited by its availability. Testing your emails is a great way to ensure variable substitution.
Piece Variables:
RadarID - Unique ID for locating properties within PropertyRadar.
Assessor Parcel Number APN) - Assessors Parcel Number (APN) assigned by the tax assessors office to uniquely identify the property. Note that formatting, including dashes, must match - you may want to use quick search to find a property in that county to lookup the proper format. Also note that in some counties APNs are formatted as book-page-lot, and you can enter just book-page to see all of the lots on that page.
County - County in which the property is located.
Address - The property address per county tax assessor records. Should include street number, street name, direction (N, SE), type (Way, Rd, Lane), and unit or suite number. Should NOT include city, state, or ZIP Code.
City - City in which the property is located.
State - State in which the property is located.
Zip Code - ZIP Code in which the property is located.
Assessed Owner - The primary owner as provided by the county assessor. May include more than one person or entity.
Owner First Name - The first name of the primary contact associated with the property.
Owner Last Name - The last name of the primary contact associated with the property.
Owner Spouse Name
Mailing Address - The owner's mailing address per county tax assessor records.
Mailing City - The owner's mailing city per county tax assessor records.
Mailing State - The owner's state per county tax assessor records.
Mailing Zip Code - The owner's zip code per county tax assessor records.
Primary Contact Full Name
Primary Contact First Name
Primary Contact Last name
Secondary Contact Full Name
Secondary Contact First Name
Secondary Contact Last name
PropertyType
YearBuilt
Square Footage
Beds
Baths
Stories
Subdivision - The name of the subdivision the property is located in as provided by the county assessor's office.
Estimated Value (AVM Value)
AssessedValue
Estimated Equity $
Estimated Equity %
Estimated Number of Open Loans
Estimated Open Loans Balance
First Loan Amount
First Loan Original Lender
Estimated Tax Rate
Original Sale Date
Published Bid
Longitude
Latitude
PhotoURL1
Sale Amount (available for Direct Mail only)
Brand Variables
These variables are derived from your Brand Center. Ensure that the below are updated and current for use in marketing tools like Email and Direct Marketing.
Business Name
Business Phone
Business Email
Business Address
City
State
ZIP
Website URL
Disclosure
Business Owner First Name
Business Owner Last Name
Business Owner Email
Business Owner Phone
Tagline
What We Offer (in a nutshell)
What We Offer
Differentiator
Our Ideal Customer
Our Story
Make Them Click
Make Them Click Short
Call To Action Text
Call To Action Button