What are Variables?
Variables are placeholders that automatically swap out for specific values stored in a database. You can think of them as "fill-in-the-blank" spots in templates. In PropertyRadar, you can use variables to personalize and create marketing copy and create direct mail pieces at scale, while keeping them tailored to a specific recipient.
In PropertyRadar, variables are derived from available property details (Piece), or the Brand details you customize in your Brand Center (Brand). Variables are usually identified in text as values between curly brackets - i.e. "{{Brand_BusinessName}}"
Above - Access Variables in Email Marketing
Note - most variables contain values - for example, Address and Owner First Name; however, variables used less often, like a headshot in your Brand Center, will be limited by its availability. Testing your emails is a great way to ensure variable substitution.
Piece Variables:
RadarID - Unique ID for locating properties within PropertyRadar.
Assessor Parcel Number APN) - Assessors Parcel Number (APN) assigned by the tax assessors office to uniquely identify the property. Note that formatting, including dashes, must match - you may want to use quick search to find a property in that county to lookup the proper format. Also note that in some counties APNs are formatted as book-page-lot, and you can enter just book-page to see all of the lots on that page.
County - County in which the property is located.
Address - The property address per county tax assessor records. Should include street number, street name, direction (N, SE), type (Way, Rd, Lane), and unit or suite number. Should NOT include city, state, or ZIP Code.
City - City in which the property is located.
State - State in which the property is located.
Zip Code - ZIP Code in which the property is located.
Assessed Owner - The primary owner as provided by the county assessor. May include more than one person or entity.
Owner First Name - The first name of the primary contact associated with the property.
Owner Last Name - The last name of the primary contact associated with the property.
Owner Spouse Name
Mailing Address - The owner's mailing address per county tax assessor records.
Mailing City - The owner's mailing city per county tax assessor records.
Mailing State - The owner's state per county tax assessor records.
Mailing Zip Code - The owner's zip code per county tax assessor records.
Primary Contact Full Name
Primary Contact First Name
Primary Contact Last name
Secondary Contact Full Name
Secondary Contact First Name
Secondary Contact Last name
PropertyType
YearBuilt
Square Footage
Beds
Baths
Stories
Subdivision - The name of the subdivision the property is located in as provided by the county assessor's office.
Estimated Value (AVM Value)
AssessedValue
Estimated Equity $
Estimated Equity %
Estimated Number of Open Loans
Estimated Open Loans Balance
First Loan Amount
First Loan Original Lender
Estimated Tax Rate
Original Sale Date
Published Bid
Longitude
Latitude
PhotoURL1
Sale Amount (available for Direct Mail only)
Brand Variables
These variables are derived from your Brand Center. Ensure that the below are updated and current for use in marketing tools like Email and Direct Marketing.
Business Name
Business Phone
Business Email
Business Address
City
State
ZIP
Website URL
Disclosure
Business Owner First Name
Business Owner Last Name
Business Owner Email
Business Owner Phone
Tagline
What We Offer (in a nutshell)
What We Offer
Differentiator
Our Ideal Customer
Our Story
Make Them Click
Make Them Click Short
Call To Action Text
Call To Action Button