Radar for Email Marketing
Radar is an AI-powered assistant designed to help you craft highly personalized and effective cold emails. It leveraging property-specific and lead-specific criteria alongside your company’s unique brand (see Brand Center).
Radar ensures your outreach stands out and drives engagement, while making sure writers block never prevents you from getting your message out the door.
Where can I find Radar?
Radar is included as part of the Email Marketing feature in PropertyRadar. From the Email Marketing builder, Choose Select a Template > Generate with AI to launch a discussion with Radar. Develop a prompt, and send (
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What should I ask Radar to write?
Engineer the perfect prompt with a few key pieces of information - your target audience, context of the communication, and any details to personalize and polish your messages are a great place to start.
Tips for writing effective prompts:
Add details about the audience/person you’re writing to
Words like ‘informal’ and concise make emails more personable
For follow-up emails: Add an ‘action’ at the end of the prompt to increase the focus of the email and provide relevant next steps where relevant - for example, “these leads received my first email, but haven’t respond yet.” or “the leads responded to my first email and are ready to schedule a consultation.”
Ensure you infuse personality and the right adjective to make sure your prompt return an engaging response that fits your brand. Ex: "Write a concise, professional but funny sales email to a prospect who's ghosting me."
'Funny’ helps the email stand out, but ‘professional’ keeps it from being inappropriate.
Tips for writing emails with Radar:
Radar will return email copy that includes variables to personalize your email. In many cases, it may return several hundred words. In these cases, it's best to review the copy carefully, ask Radar to, "shorten it." When variables are used - indicated by words within curly brackets - {{Brand_OwnerFirstName}} - carefully review these and ensure your Brand Center is up-to-date and is projecting your brand voice. More tips include:
Test out multiple versions. Try different different prompts with varying parameters and descriptors and find the one that works best for your situation.
Always carefully edit/proof emails before sending
Be as specific as possible with prompts.
Add context and background for more relevant outputs
Keep it concise - if the email is too long, ask Radar to shorten it to a length you think will grab and hold the attention of your contact.
Note - it's always a good idea to preview the message, and review it carefully to ensure no confidential information is included. See the Good Neighbor Marketing Pledge for reminders about best practices and compliance.