What are Email Marketing Statistics?
Email Marketing Statistics help you track the performance of your email campaigns so you can better understand what’s working—and what’s not. These insights allow you to:
Monitor deliverability and engagement
Identify leads who are actively opening and clicking
Address email issues like bounces or unsubscribes
Improve future campaign performance with data-driven decisions
Whether you're nurturing prospects or re-engaging past leads, these stats help ensure your message reaches the right inboxes.
Accessing Email Marketing Statistics in the App
You can view both overall and individual campaign email performance directly in the app.
View Overall Email Stats
To see a high-level summary of all your Email activity:
Go to Account Settings.
Scroll down to the Email Stats section, which shows aggregated data across all orders.
View Order-Specific Stats
For detailed insights into a specific order:
Click Purchase History under the Email Stats section.
Select an order to open the Email Marketing Statistics page.
Here, you’ll see the email design, detailed stats, and full order details.
Track Activity for Individual Leads
Email activity is also displayed in the Activities section of each lead’s Property Profile.
You’ll see updates as emails are sent, and leads interact with them —along with any issues.
Email Stat Definitions
Here’s a quick reference guide to help you understand your email campaign performance:
Statistic | Definition |
Queued Now | Email is prepared and waiting in line to be sent, but has not yet been delivered to the recipient’s inbox. |
Emailed | Email has been sent out from the system to the recipient’s email address. |
Opened | The recipient has opened the email |
Clicked | The recipient has clicked on at least one link contained within the email. |
Bounced | Email could not be delivered to the recipient, with details provided for delivery failure (e.g., invalid address). |
Opted-out | The recipient has unsubscribed or indicated they no longer wish to receive emails from this sender. |
Want to Create an Email Order?
Check out our Email Marketing help article to learn how to create, customize, and send your first campaign.