What are Email Marketing Statistics?
Email Marketing Statistics help you track the performance of your email campaigns so you can better understand what’s working—and what’s not. These insights allow you to:
Monitor deliverability and engagement
Identify leads who are actively opening and clicking
Address email issues like bounces or unsubscribes
Improve future campaign performance with data-driven decisions
Whether you're nurturing prospects or re-engaging past leads, these stats help ensure your message reaches the right inboxes.
Email Stat Definitions
Here’s a quick reference guide to help you understand your email campaign performance:
Statistic | Definition |
Scheduled | Email is prepared and waiting in line to be sent, but has not yet been delivered to the recipient’s inbox. |
Emailed | Email has been sent out from the system to the recipient’s email address. |
Opened | The recipient has opened the email |
Clicked | The recipient has clicked on at least one link contained within the email. |
Replied | The recipient has replied to the email |
Bounced | Email could not be delivered to the recipient, with details provided for delivery failure (e.g., invalid address). |
Opted-out | The recipient has unsubscribed or indicated they no longer wish to receive emails from this sender. |
Accessing Email Marketing Statistics in the App
You can view both overall and individual campaign email performance directly in the app.
View Overall Email Stats
To see a high-level summary of all your Email activity:
Go to Account Settings.
Scroll down to the Email Stats section, which shows aggregated data across all orders.
View Order-Specific Stats
For a general overview of a specific order:
Click Purchase History under the Email Stats section.
Select an order to open the Email Marketing Statistics page.
The Email Marketing Statistics page provides a general overview of that order, including overall counts such as emailed, opened, clicked, replied, bounced, and opted-out. It does not provide direct links from this page to the specific properties or leads who opened, clicked, or replied to the email.
Track Activity for Individual Leads
To view email activity for a specific lead or property:
Open that lead’s Property Profile.
Review the Activities section on that specific Property Profile.
The Activities section shows email activity at the individual property level, including when an email was sent and when that specific lead interacts with it, such as opening, clicking, or replying, along with any issues.
If you need to confirm which specific property or lead opened or replied to an email, check the Activities section on that property’s Property Profile.
Want to Create an Email Order?
Check out our Email Marketing help article to learn how to create, customize, and send your first campaign.