What is the Brand Center?
Brand Center centralizes your most commonly used marketing assets to ensure consistency in marketing and messaging. Brand Center stores your key business information, such as your business contact information, social media links, headlines, and brand identity, so that they can be easily applied to direct mail, online ads, or other marketing channels.
Access the Brand Builder and Brand Center
To set up your branding in PropertyRadar, open the Brand Center from the Account Settings menu:
The Brand Center is where you store and manage your business’s branding in PropertyRadar. You have two ways to set up your brand foundation:
Brand Builder – Let our AI-powered tool guide you through creating your brand identity, step by step. Perfect if you're starting fresh or need help refining your brand.
Manual Setup – Already have your brand elements? Use the Brand Info and Brand Style sections to upload your logo, define your colors, and set your tone of voice.
The Brand Builder
Brand Builder is an AI-powered tool designed to help you create or refine your brand identity with ease. Just answer a few guided questions in the Brand Builder interview, and it will instantly generate your brand details—like logo, tagline, brand colors, and tone—ready to use in the Brand Center. Whether you’re starting from scratch or have a few brand elements already in place, Brand Builder helps you pull it all together quickly and professionally.
Take a look at the Brand Builder Best Practices to get ready to build your brand now.
Brand Info
The Brand Info page includes the following sections:
General Info
Owner Info
Social Media
About
Headlines
Call to Action
Complete the text fields within each section for your business needs. The required text fields are indicated with an asterisk.
Although not all the fields are required, the more details you provide on the Brand Info page, the better the Brand Center can help build your business consistency. Further details are shown for each section on the page. For another example, review the following:
The words and phrases you provide in the About section are compiled into the Description section. Please review and edit your About section information to ensure consistency in your branding.
Brand Style
Using your previously designed marketing tools, the Brand Style page allows you to use your existing, custom business brand characteristics. You can identify your Brand Images, Brand Colors, and Brand Fonts to define your branding further.
Brand Images
Within the Brand Images section, you can upload your existing business Logo, Headshot, Cover photo, and any other General Photos you may want to use in your marketing campaigns.
To Upload Images:
Click the Upload link for the image you want to add; choose from Upload Logo, Upload Headshot, or Upload Cover Photo.
You can upload images for any or all of the image types.Use the file finder/folder to find and select the image you want to add.
Your selection is added to the image type you chose.
Brand Colors
The Brand Colors identify the business colors for your marketing materials. You can choose your Primary, Secondary, Action, and Background colors.
To Edit Colors:
For the color type you want to choose, click the Click to edit button.
The color picker is displayed.You can edit the selected color using one of the following methods:
- Entering a #HEXCODE
- Typing the RGB values
- Enter the values, or move the H (hue), S (saturation), V (value), and A ( ) sliders to your brand color values.Once your Color choices are selected to your satisfaction, click Update.
The colors you choose are now defined within the PropertyRadar Brand Center.
Brand Fonts
You can select the font(s) you use for your company's branding for a Headline, Body, and Handwriting Fonts and view a sample set for confirmation.