Discover allows you to process vast amounts of data by taking advantage of your natural ability to recognize patterns visually. Using the Map View, you can display the location where you want to explore: look for new markets, or find fresh ideas to look at your current market in a new way.
After you open Discover from the Main menu, open the Map View. Click the Layers button to display the Heatmap and Boundary functions. This combined view is how PropertyRadar helps you visualize the market:
The Viewing and Managing Properties in a List video provides additional information about the Layers panel functionality.
Using Heatmap Functions
When you select a heatmap option, the information for that selection is shown visually in the Map View. Heatmap layers can help you validate that certain attributes and/or characteristics are present, or not, in a specific location.
Select the Layers panel in Discover.
Enable heatmap functionality by selecting the Heatmap checkbox.
Next, select the type of heatmap you want overlayed on the map from the Heatmap menu. The selections available include:
- Property Type
- Square Footage
- Year Built
- Est. Value
- Est. Equity
- Assd. Value
- Est. Value/Sq Ft
- Assd. To Est. Value
- Est. Tax Rate
- For Sale
- Ownership Type
- Owner Age
- Owner Gender
- Children Present
- Owner Education
- Owner Income
- Business Owner
When you select a Heatmap from the menu, the criteria name and definition change to your selected criteria, as well as the legend definitions.
In the Map View, you can now see the results of your selections to better understand the identified market.
Using Boundary Functions
You can draw distinct lines around your selected Boundary in the Map View.
Use the Layers panel in Discover.
Enable boundary functionality by selecting the Boundary checkbox.
Next, select type of boundary you want drawn on the map from the Boundary menu. The selections available include:
- Zip Codes
- Block Groups
- Congressional (116th)
When you select a Boundary, the selection is drawn in the Map View.
Using Map Tools
Hyperlocal marketing starts with a location. There are several ways you can identify a location for your search using PropertyRadar. When using the Layers panel, the map tools will be displayed as shown below:
You can use these map tools to focus on a specific location:
Move map to location: click to type a location in the text box where you want to move on the map.
Zoom In: click to get a closer view of the property map.
Zoom Out: click to get a more distant view of the property map.
Disable Autozoom/Enable Autozoom: click to enable or disable autozoom. To disable autozoom, click the pin icon initially to keep your map in place, so that PropertyRadar won't automatically zoom in or out after you select different search criteria. Click the pin icon again to enable autozoom.
Current Location: click to move the map to your current device location.
Street/Aerial Map View: click to change the type of map displayed.
Measure: click to view distances on the map by selecting different points from which to measure.
Draw Criteria: click to select a shape to draw exactly where you want to search in the map. You can select from the following options to draw:
Draw Polygon: select to draw exactly where you want your location. By clicking in the Map View, you can drop as many points as you need in the map, where you want to polygon to be drawn. You must click on the starting point to close the polygon.
Draw Rectangle: select to draw a rectangle where you click and drag your mouse.
Draw Circle (Radius): select to draw a circle in the Map View. Your initial drop point will be at the center of your circle, then drag your mouse to enlarge the circle.
Entire Map: click to use the current Map View as your location search criteria.
After drawing in the map, you can click Done to accept your Draw Criteria; or click Remove to delete this Draw Criteria.
If you are using your map tools in a List view, slightly different tools are provided in your map.
For an overview on how to visualize your market to find deals or customers, watch our Driving for Dollars and Door Knocking video.