Discover helps you process vast amounts of data. Within Discover, you can Explore an area to take advantage of your natural ability to recognize patterns visually. Using the Map View, display the location where you want to Explore new markets, and find fresh ideas to look at your current market in a new way.

After you open Discover from the Main menu, click the Explore button to display the Heatmap and Boundary functions. This combined view helps you visualize your market:

The Viewing and Managing Properties in a List video provides additional information about the Explore panel functionality.


When you select a Heatmap option, the information for that selection is shown visually in the Map View. Heatmap layers can help you validate that certain attributes and/or characteristics are present, or not, in a specific location.

  1. From Discover, click Explore.

  2. Select the Heatmap checkbox to display your selection.

  3. Select the Heatmap you want overlayed. Scroll through the available selections from the Heatmap menu:
    - Property Type
    - Square Footage
    - Year Built
    - Flood Zone
    - Flood Risk
    - Est. Value
    - Est. Equity
    - Assd. Value
    - Debt
    - Est. Value/Sq Ft
    - Assd. To Est. Value
    - Est. Tax Rate
    - Years Owned (Turnover)
    - Sales
    - For Sale
    - Foreclosures
    - Ownership
    - Vacancy
    - Ownership Type
    - Owner Age
    - Owner Gender
    - Children Present
    - Owner Education
    - Owner Income

    When you select a Heatmap from the menu, the criteria name and definition change to your selected criteria, as well as the legend definitions.

  4. Click an Add Criteria button to add the specific selection to your Search Criteria. (see image above)

The Map View displays the results of your selections so you can better understand the identified market.


You can draw distinct lines around a selected Boundary using Explore.

  1. Using the Map View in Discover, click Explore.

  2. Select the Boundary checkbox.

  3. Select Boundary you want shown. Available selections from the menu include:
    - Municipalities
    - Zip Codes
    - Counties
    - Tracts
    - Block Groups
    - Flood Zones
    - Congressional (116th)

  4. After selecting a Boundary, the Map View is updated.
    To see the Boundary more clearly, you can change the Opacity of the Heatmap.

Using Map Tools

Hyperlocal marketing starts with identifying a location in Explore. The Map View provides the map tools. You can use these map tools to focus on a specific location:

  • Move map to location: click to type a location in the text box where you want to move on the map.

  • Zoom In: click to get a closer view of the property map.

  • Zoom Out: click to get a more distant view of the property map.

  • Map Views: click to select an option: 1) Street View; a graphical map showing roads, waterways, and other geographic features. 2) Aerial View; a map featuring satellite imagery and labels for roads, cities, and other features. 3) Terrain View; a map featuring topographic contour lines and terrain shading. 4) Structures View; a map featuring building structure outlines.

  • Streetside/Aerial Map View: click to change the type of map displayed.

  • Manual Zoom/AutoZoom: click to enable or disable autozoom. To disable autozoom, click the pin icon initially to keep your map in place, so that PropertyRadar won't automatically zoom in or out after you select different search criteria. Click the pin icon again to enable autozoom.

  • Current Location: click to move the map to your current device location.

  • Measure: click to view distances on the map by selecting different points from which to measure.

  • Draw Criteria: click to select a shape to draw exactly where you want to search in the map. You can select from the following options to draw:

    Draw Polygon: select to draw exactly where you want your location. By clicking in the Map View, you can drop as many points as you need in the map, where you want to polygon to be drawn. You must click on the starting point to close the polygon.
    Draw Rectangle: select to draw a rectangle where you click and drag your mouse.
    Draw Circle (Radius): select to draw a circle in the Map View. Your initial drop point will be at the center of your circle, then drag your mouse to enlarge the circle.
    Entire Map: click to use the current Map View as your location search criteria.

    After drawing in the map, you can click Done to accept your Draw Criteria; or click Remove to delete this Draw Criteria.

If you are using your map tools in a List view, slightly different tools are provided in your map.

For an overview on how to visualize your market to find deals or customers, watch our Driving for Dollars and Door Knocking video.

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