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Using Custom Audience to Connect with Customers
Using Custom Audience to Connect with Customers

Market to your customers on Facebook™ and Google™

Updated today

After creating a List of customers, you can download that List all "prepped and ready" for your Facebook™ or Google™ ad accounts. When you create an advertisement using your Facebook or Google account, you can target match the ad with your List of customers in PropertyRadar. Watch the Custom Audience video for an overview:

Explained below are the tasks involved in Connecting with Facebook Custom Audience, and Connecting with Google Customer Match, which is made easy with your PropertyRadar List of customers. If you're contemplating your strategy, next learn more about why using Custom Audience is beneficial.

Connecting with Facebook Custom Audience

Target your online ad to your List of customers using Facebook Custom Audience. Review the information from Facebook on Targeting Audiences to learn more about creating your Facebook ad.

To Connect with Facebook Custom Audience using PropertyRadar, do the following:

  1. From the Main Menu, click My Lists.

  2. In the List card you want to use, click Connect.
    The Connect menu is displayed.

  3. Click Custom Audience.
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    The Select Ad Platform and Contact Type to Export window is displayed.

  4. From the Platform menu, select the Facebook Custom Audience option.
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    Select Facebook Custom Audience as your Ad Platform

  5. From the Contacts menu, select either All Contacts or Primary Contact for the export you want to create for your ad targeting.
    - All Contacts uses all the contacts associated with the properties in your List.
    - Primary Contact uses only the primary contact associated with a property in your List

  6. Click Continue.
    The next window is displayed, where you'll see three sections specific to your account: Export Summary, Purchase Summary, and the checkmarks indicating that you understand the terms identified.
    ​


    If you have account questions, please contact our Support team.

  7. Once you are satisfied with the export for your List, click Purchase.

The downloaded file is stored in a format specific to Facebook, and downloaded to your computer. A Google file will not work with Facebook ads. The file is unreadable except when you use it with your Facebook Custom Audience. If you prefer to export your List in readable format, review Exporting Data from PropertyRadar.

Please review Facebook guidelines for businesses that offer housing, employment, and credit opportunities under its Special Ad Categories. Facebook may no longer allow for a custom audience, if you fall within a Special Ad Category.

Connecting with Google Customer Match

Target your online ad to your List of customers using Google Customer Match.

Review the information from Google Ads Help to learn more about Google Customer Match.

To Connect with Google Customer Match using PropertyRadar, do the following:

  1. From the Main Menu, click My Lists.

  2. In the List card you want to use, click Connect.
    The Connect menu is displayed.

  3. Click Custom Audience.
    The Select Ad Platform and Contact Type to Export window is displayed.

  4. From the Platform menu, select the Google Customer Match option.

    Select Google Customer Match as your Ad Platform

  5. From the Contacts menu, select either All Contacts or Primary Contact for the export you want to create for your ad targeting.
    - All Contacts uses all the contacts associated with the properties in your List.
    - Primary Contact uses only the primary contact associated with a property in your List.

  6. Click Continue.
    The next window is displayed, where you'll see three sections specific to your account: Export Summary, Purchase Summary, and the checkmarks indicating that you understand the terms identified. If you have account questions, please contact our Support team.
    ​

  7. Once you are satisfied with the export for your List, click Purchase.

The downloaded file is stored in a format specific to Google, and downloaded to your computer. A Facebook file will not work with Google ads. The file is unreadable except when you use it with your Google Customer Match. If you prefer to export your List in readable format, review Exporting Data from PropertyRadar.

Keep In Mind

Matching

Facebook and Google use the data fields in your customer List to match users in their network. Sometimes the people on your List will not be Facebook or Google users, and sometimes the data simply doesn’t match.

Match rates may vary significantly, depending on your List criteria. For example, Lists with owners that are businesses rather than people will have very poor match rates. Generally, you should expect to see match rates of 30 to 60 percent. Even though you won’t be able to reach everyone on your List, it's still a great way to reach a good number of potential customers.

Minimum List Size

Google has a minimum audience size of 1000 after matching, so you need to start with a considerably larger List of customers to be successful. We recommend you start with a List of at least 3,000. If your current List is not that large try adjusting your List, or creating a new List that combines multiple smaller Lists using the Include Lists criteria.

Finding Potential Customers

Use cross-channel communication to extend your targeting, and find your best potential customers. Connecting with new business is made easy using PropertyRadar, and our Support team is here is help you.

Custom Audiences are available according to your PropertyRadar subscription.

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