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Phone Marketing Overview

Automate connections

Updated over 2 weeks ago

Update on WAVV Ringless Voicemail feature:

Ringless Voicemail is no longer unavailable on any WAVV subscriptions.

You can connect with property owners on the phone using PropertyRadar, and you can differentiate between mobile and landline phone numbers and exclude numbers that are on the National DNC list, which takes phone marketing to a powerful new level. When you unlock phone numbers for Primary or All Contacts in PropertyRadar, you can connect with potential and current customers in your list.

You can use your unlocked phone numbers in PropertyRadar, in conjunction with a WAVV subscription, to boost your phone marketing to the next level with the available tools, including:

  • Make Calls using standard or advanced calling features like power dialing, and multi-line power dialer options.

  • Send Text Messages to one or multiple phone numbers, and personalize your message with variables fields.

Use these tools to easily make smart connections with current and potential customers. Remember, with these privileges, come responsibilities; see the PropertyRadar User Agreement and the WAVV Terms of Service for important review.

Subscribing to WAVV

PropertyRadar features and pricing provides the most up-to-date subscription information. Although, a WAVV subscription is separate from your PropertyRadar subscription.

The first time you select Phone Marketing from the Activity menu to make calls or send text Messages, a WAVV dialog box is displayed that includes a welcome video and instructions on how to complete the subscription process for a Dialer or Messenger subscription. After subscribing, check out the Make Calls or Send Text Messages help articles to see how you can set up your WAVV account.

You can choose from three dialer packages packages and five SMS messenger packages that fit your phone marketing needs, to use in conjunction with your PropertyRadar subscription.

Dialer Packages

Messenger Packages

Dialer Subscription Process

To create a WAVV account and start a Dialer Subscription follow these steps:

1. Open WAVV Settings

  • Click the 👤 menu and select WAVV Settings.

  • Watch the Welcome video, then click View Plans to explore available Dialer plans.

    To view Messenger plans instead:

    • Open the My Lists Tab.

    • Click the Connect menu and select Send Text Messages.

    • This will open the WAVV subscription options for Messenger plans. Follow the process to start a Messenger Plan

2. Choose a Dialer Plan

  • Review the available plans and click the Free 3-day Trial button for the one you’d like to try.

3. Enter Your Information

  • Fill in your contact details and credit card information.

4. Agree to Terms and Complete Purchase

  • Review the WAVV Terms of Service, check the box to accept, and click Purchase.

5. Verify Your Phone Number

  • The Purchase Complete screen will appear, followed by the Verify Your Personal Phone Number prompt.

  • Enter your personal phone number and click Send Text.

  • You’ll receive a text message with a verification code. Enter the code in the box provided and click Confirm.

6. Select Your WAVV Number (Optional)

  • Follow the prompts to choose a unique WAVV number for your account.

7. Complete Your Business Profile in the Trust Hub

  • Open the Trust Hub tab in your WAVV settings, and fill out the Business Profile section with accurate company information.

    This information is critical for:

    • STIR/SHAKEN Registration – Verifies your caller ID to reduce call spoofing and improve answer rates.

8. Click the 🏠 Home icon in WAVV settings to open your Dashboard to complete additional setup steps

Messenger Subscription Process

To create a WAVV account and start using Messenger, follow these steps:

Note: You won’t be able to use Messenger features until your SMS Brand Registration is approved. At signup, you'll be charged a one-time $19 fee for SMS Brand Registration. Your Messenger subscription will only begin once your brand is approved, which may take 2–3 weeks.

  1. Access the Messenger

    • To message an individual contact:
      From the Grid or Contact Card view, click the green 📞 Phone icon, then click the 💬 Message icon next to the number.
      From a Property Profile, go to the Contact tab, click the green 📞 Phone icon, then click the 💬 Message icon next to the number.

    • To message multiple contacts in a list:
      Go to the My Lists tab → select Connect → click Send Text Messages next to the list.
      Or, open a saved list → select the properties → choose Send Text Messages from the Actions menu.
      In both cases, choose whether to text Primary Contacts only or All Contacts.

  2. Manage DNC Preferences

    You’ll be prompted to choose whether to exclude numbers on the National Do Not Call (DNC) list.

    • Select Exclude and follow the prompts to skip DNC-listed numbers.

    • Select Exempt if you're exempt from DNC restrictions.

  3. Create Your WAVV Messenger Account

    Watch the welcome video for an overview of WAVV. Follow the prompts to create your Messenger account and proceed to plan selection.

  4. Choose a Messenger Plan

    Review available plans and select the one that best fits your outreach goals.

  5. Enter Purchase Details

    Fill in your contact and payment information.
    You’ll initially be charged $19 for SMS Brand Registration only. This is required for compliance and ensures your messages are delivered through carrier-approved channels.

  6. Agree to Terms and Complete Purchase

    Review and accept the WAVV Terms of Service, then click Purchase.

  7. Verify Your Phone Number

    After purchase, enter your personal phone number and click Send Text.
    You’ll receive a verification code by text—enter it and click Confirm.

  8. Complete Your Business Profile and STIR/SHAKEN Registration

    Go to the Trust Hub tab in WAVV Settings and fill out the Business Profile section with accurate company information.
    This info is used to:

    • Register your business for STIR/SHAKEN (helps verify your caller ID and reduce call spoofing)

  9. Submit A2P 10DLC Brand Registration

    In the A2P Messaging section of the Trust Hub, submit the following details:

    • A short description of your texting campaign’s purpose

    • 2–5 sample messages you plan to send

    • A description of how people opt in to receive messages

    • A link to your opt-in process and privacy policy

    Carefully review your information before submitting. Approval may take 2–3 weeks, and errors can delay the process.

  10. Continue Setup in WAVV Settings

    Click the 🏠 Home icon in WAVV Settings to return to your dashboard and complete any additional steps (e.g., managing phone numbers, configuring audio, checking registration status).

Changing or Canceling Your WAVV Subscription

You can update or cancel your WAVV subscription at any time by following these steps:

To Change or Cancel a Subscription:

  1. From the 👤 Silhouette menu, go to WAVV Settings.

  2. Click the Subscriptions tab.

  3. You'll see your active WAVV subscription(s) along with the next billing date.

  4. Click Manage Subscription next to the plan you'd like to change or cancel.

  5. Follow the prompts to update your plan or complete cancellation.

Note: If you cancel your main PropertyRadar subscription but still have an active WAVV subscription, you will also need to cancel your WAVV subscription separately.

You’ll still be able to use any remaining WAVV minutes, texts, or time until the end of your PropertyRadar billing period.

What Is SMS Brand Registration and A2P 10DLC?

SMS Brand Registration is a required compliance step for businesses that want to send texts to customers using 10-digit phone numbers (10DLC). It verifies your identity with telecom carriers and helps protect consumers from spam.

A2P 10DLC stands for "Application-to-Person 10-Digit Long Code." It refers to messages sent from a business application (like WAVV Messenger) to individuals. U.S. mobile carriers require businesses to register their brand and campaigns before sending messages using A2P 10DLC numbers.

By completing this registration, your texts are:

  • More likely to reach inboxes without being filtered

  • Carrier-compliant, reducing the risk of being blocked

  • Identifiable as legitimate, improving trust with recipients

Once your brand and campaign are approved, which can take 2-3 weeks, you can fully activate your Messenger plan and begin sending messages to your contacts.

Accessing Phone Marketing Tools in PropertyRadar

Once you've subscribed to WAVV, phone marketing tools become available directly within the PropertyRadar web app. The specific features—such as making calls or sending text messages—depend on the type of WAVV subscription you've selected.

Using WAVV in PropertyRadar

After creating and saving a list, you can access phone marketing options in a few ways:

When you select an option to make calls or send text messages, WAVV will prompt you to subscribe if you haven’t already. Once subscribed, selecting a phone marketing action will automatically launch the embedded WAVV tool, allowing you to complete the activity right inside PropertyRadar.

Accessing WAVV from the Connect Menu

You can access WAVV’s phone marketing tools from the Connect menu in the My List tab. Here’s how:

  1. Go to the My List tab.

  2. Locate the saved list you want to use and click Connect.

  3. From the dropdown, choose either Make Calls or Send Text Messages.

Note: Phone numbers must be unlocked for these options to appear.

If you haven't subscribed to WAVV yet, selecting either option will guide you through the subscription process. Once subscribed, the WAVV tool will launch, allowing you to start your phone marketing campaign directly within PropertyRadar.

From the Actions Menu

To start a phone marketing campaign from the Actions menu, follow these steps:

  1. Open the List you want to use for phone marketing.

  2. Click the ...Actions menu in the upper left corner.

  3. From the dropdown, choose one of the WAVV options—either Make Calls or Send Text Messages.

Note: You'll need to unlock phone numbers for your list before these options become available.

Once selected, you’ll be guided through the WAVV subscription process (if you haven’t subscribed yet). After subscribing, the WAVV tool will launch, and you can begin making calls or sending messages directly within PropertyRadar.

Using a Card

You can initiate WAVV phone marketing activities directly from a Contact Card after unlocking phone numbers. Cards are accessible from various views within the PropertyRadar web app:

  • In Card View of a list, click the green phone icon on the contact's card.

  • In Map View, click on a property to open its card, then click the green phone icon.

Clicking the green phone icon opens the Phone Numbers box, where you can choose to Make Calls or Send Text Messages using WAVV.

If you haven’t subscribed to WAVV yet, you’ll be prompted to do so before proceeding. Once subscribed, the WAVV tool will launch inside the app.

The phone icons indicate the phone type:

Using the Grid or Split Views

You can also access WAVV’s phone marketing features using Grid or Split view in your saved list.

  1. Open the List you want to use.

  2. Switch to Grid View or Split View.

  3. Make sure the Phone column is visible (adjust this using the Column Settings).

  4. Click the phone icon next to a contact’s number.

This will open the Phone Numbers box, where you can select a WAVV action—Make Calls or Send Text Messages.

If you're not yet subscribed to WAVV, you’ll be prompted to complete the subscription process before continuing. Once activated, the WAVV tool launches and you can begin your campaign right from the list view.

Smart Connections

There are several ways PropertyRadar allows you to work smoothly in connecting with prospects and customers. Review below for details on differentiating between mobile and landline numbers, setting phone status, setting call outcome, filter for phone marketing, and the Do Not Call list.

Differentiate Between Mobile and Landline

PropertyRadar is unique in allowing you to get the phone number you need for your business connections. You can select to unlock and use mobile phone numbers and/or landline phone numbers. This feature provides a powerful differentiator, allowing you to use phone marketing in a way that works for your business and customers' needs.

The places in PropertyRadar where you can select the phone purchase preferences include:

  • Unlock/Purchase Phones
    When you unlock phone numbers for the contacts in your List, you can choose to purchase only contacts with mobile phones by selecting Has Mobile.

  • Export Purchase
    When you export property and contact information, you can select in the Purchase Summary of the Complete Export window, a Phone Append option. After selecting Phone Append, you have the option to only include contacts with mobile phones by selecting Has Mobile.


  • Mobile App
    In a property profile Contacts window, you can tap Unlock Phone purchase the phone number(s) for a contact.

Excluding Numbers on the National Do Not Call (DNC) List

Before starting a WAVV calling session, PropertyRadar gives you the option to exclude phone numbers that appear on the national Do Not Call (DNC) list.

Here’s how It Works:

When you click to start a calling session, a reminder box will appear prompting you to exclude DNC numbers.

This ensures you're in control of your outreach and helps you stay compliant with telemarketing laws.

Note: To access and apply DNC data within PropertyRadar, you’ll need to first register for a SAN (Subscription Account Number) through the official DNC website.

For detailed steps on how to register and use your SAN in PropertyRadar, check out our Do Not Call (DNC) Help Article.

Set Phone Status

Another way to manage your connections with PropertyRadar in conjunction with WAVV, is by keeping track of the results of your call using the Set Phone Status menu accessed from the Phone Numbers popup.

  • Select the item for the results of your call: Active, Opted Out, Wrong Person, Disconnected, Do Not Call, Blacklisted, or Delete.

Set Call Outcome

After making a call using the WAVV Dialer, you can record the result of the call by logging a Call Outcome. This helps you track outreach activity and manage your follow-ups more effectively.

To log a call outcome:

  1. After ending the call, click the Call Outcome dropdown in the bottom right of the Phone Marketing screen.

  2. From the Call Outcome menu, choose one of the following options:

  3. Optionally, you can:

    • Set a Status to categorize the lead (e.g., Interested, Not Interested, Follow-Up).

    • Add the contact to a List for future outreach or organization.

    • Include a Note to capture details from your conversation.

  4. Click Save.

Once saved, the call outcome will appear in the Activity panel for that contact in both the Property Profile and the Owner Profile, making it easy to keep track of your outreach history.

Filter for Phone Marketing

Use the Filter menu in your List to narrow down your results based on phone marketing activities.

  1. Select the Action on which you want to filter your results: Most Recent Call or Most Recent Text.
    The time range menu is displayed.

  2. Select the time range for which you want to filter your List.
    Your List will reflect that selection after processing the filter.

Managing Your Personal Do Not Call (DNC) List

To help you stay compliant with the WAVV Terms of Service, and the PropertyRadar User Agreement and Good Marketing Pledge, and applicable laws and regulations, you can manage your own Do Not Call (DNC) List. Adding phone numbers to your personal DNC list prevents you from contacting those individuals again through WAVV.

Follow these steps to add a number to your DNC list:

  1. Click the 👤 icon to open the Main Menu.

  2. Select WAVV Settings, then open the Settings tab.

  3. Open the DNC List section and click Add Number.

  4. Enter the phone number you want to add and click Add.

Once added, the phone number will be stored in your personal DNC list and automatically excluded from your outbound dialing and messaging activity.

For further information on using PropertyRadar Phone Marketing with WAVV options, see:

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